Build a thorough understanding of both your issue and the policy context (including ways in which social change for animals is achieved in your social and political context – see Module 1)
Place your issue in context (e.g. using facts and figures, or researching the international and regional dimensions - such as World Organisation for Animal Health (OIE) international standards etc.)
Ensure that your research is credible, accessible and easily understandable
Identify the causes and solutions for your policy issue, and then build political support around your solutions
Build understanding of key decision-makers – their interests, motivations and power bases
Identify the key targets of your advocacy, and then work out how to influence them (for example, through secondary targets)
Use strategic analysis to determine the target audience for your research reports, then ensure they are tailored to influence this audience (in terms of content, presentation and timing)
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Last modified on Friday, 21 March 2014 20:49