Join us!
Basic- Yellow 120px

Module 6: Top Tips

macaw-edited-for-article

  • Plan an effective media strategy to take your advocacy forward proactively
  • Leave time for reactive work – linking and responding to current issues
  • Make sure your organization has the capacity and skills to deal with media and communications work, and is organized to do this effectively
  • Work on creative ways of attracting coverage and interest
  • Learn to use Internet communications, including social networking, to take your issue forward through new circles
  • Develop good relationships with the media, and create a media database
  • Work on becoming a resource hub for the media on your issue
  • Target communications to relevant audiences (in the case of the media, target to the viewers/readers of each channel/publication)
  • Monitor media coverage of your issue, and analyze to improve future media work
  • Practice all aspects, until you achieve excellence!

Don't miss out!

Subscribe to the World Animal Navigator to get monthly updates on our programs and resources! Browse past issues here. 

 

Log in to update your WAN Directory listing