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Module 2: Top Tips


  • If you are new to strategic planning either use a facilitator or keep it simple
  • Make your strategic planning as participatory as possible in order to gain buy-in and commitment
  • Categorize and map your stakeholders, deciding who to involve or consult at each stage
  • Plan the process carefully in order to best suit your organization and the issue
  • Use a variety of tools, with creative methods included, to ensure that analysis includes both critical and creative thought
  • Base your strategy on the research you have carried out
  • The choice of policy issue should be based on thorough analysis of the animal welfare, country and policy environment, as well as your organization’s program priorities
  • Consider the ‘drivers of change’, as these are critical to achieving advocacy change
  • Identify your targets and ways of reaching then (messages and activities)
  • Formulate your ask(s) in order to gain maximum support and collaboration for your aim
  • Explore ways of joint working - networks, coalitions and alliances
  • See the Strategy Process Notes
  • Ensure your objectives are clear and focused
  • Don’t forget risk analysis - so much can go wrong!

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