Strategic Planning for Advocacy
What Is Advocacy Strategy?
Producing a Strategy Document
This module examines strategic planning for advocacy, and the process needed to build an effective animal welfare strategy. It outlines the strategic planning process – from issue selection to strategic analysis, into strategic choice. It provides key tools to use for effective decision making, and shows how a strategy document should be formulated.
Strategy is at the heart of effective advocacy, and this module contains what is needed to develop a practical and winning strategy.