Module 8: Top Tips

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Thursday, 27 March 2014 16:11

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Before designing your M&E system ensure that you are clear about the changes you are trying to achieve - and how social change can be brought about in an enduring way.
Develop your own, locally appropriate and useful system of M&E, and build this into your advocacy plan – whilst still following general M&E guidance.
The purpose of M&E is to enable animal welfare organizations to review their advocacy experiences and to use this learning to improve their advocacy work – this means that honesty and transparency should be valued.
Design a clear and simple monitoring system to ensure that your activities are contributing to your agreed objectives, and to ensure you have a record of any outcomes – intended or unintended.
The Logframe can be a very valuable tool for summarizing your objectives (see Tool 27).
When carrying out an evaluation, review outcomes & achievements (or changes), your processes, and lessons learned.
Develop your indicators carefully to reflect the real value of your advocacy work, including aspects that are important to your organization or coalition/alliance (such as capacity building and relationship development).
Record and discuss all of your outcomes – both the intended and unintended.
Assess any relevant changes in the external or policy environment, and think about what your response to these changes should be.

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Published in Module 8

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