Module 6: Top Tips

JUser: :_load: Unable to load user with ID: 23636

Wednesday, 26 March 2014 18:31

Rate this item

(0 votes)

macaw-edited-for-article

Plan an effective media strategy to take your advocacy forward proactively
Leave time for reactive work – linking and responding to current issues
Make sure your organization has the capacity and skills to deal with media and communications work, and is organized to do this effectively
Work on creative ways of attracting coverage and interest
Learn to use Internet communications, including social networking, to take your issue forward through new circles
Develop good relationships with the media, and create a media database
Work on becoming a resource hub for the media on your issue
Target communications to relevant audiences (in the case of the media, target to the viewers/readers of each channel/publication)
Monitor media coverage of your issue, and analyze to improve future media work
Practice all aspects, until you achieve excellence!

Read 1479 times Last modified on Monday, 07 April 2014 16:56

Published in Module 6

More in this category: « Further Information

Site Links