22. Audience Analysis
Description and Purpose:
This tool maps is designed to assist analysis into advocacy audiences in order to target messages more effectively.
Map out advocacy audiences using the following chart as a guide. If necessary carry out any further research needed before completion. Then, assess the most effective way in which to target messages to each audience.
|Audience knowledge about issue/objective|
|Audience openness to issue/objective|
|Issues priorities of the audience|
|Audience classification (Ally/Undecided/Opponent)|
|Further research required on the audience?|
|How to target messages|
Adapted from SARA manual