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18. Johari's Window




Description and Purpose:

This tool maps influence against the level of involvement in the advocacy issue. It is a useful stakeholder analysis tool.


For each stakeholder identified, map in the chart below – measuring the level of influence horizontally and their degree of involvement vertically.

Johari's Window Model

Influence     High Careful with them
Consider trying to involve?
Low Ignore Increase to key?
  Low High

The windows indicate the type of strategies which could be considered, depending on the exact circumstances.

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