“This book is so desperately needed in our movement. We need to blend passion with professionalism, and this book is going to help get us there.”
“It’s the practical handbook every activist should read.”
“This book is the definitive ‘how to’ for all animal advocates.”
These are just some of the things that have been said about Animal Impact: Secrets Proven to Achieve Results and Move the World by Caryn Ginsberg, and after reading the book, I have to agree with them!
Working in animal protection, we all have important issues we are focused on and which we want to raise awareness about. Without raising awareness, many of our issues would see little improvement. However, the fact of the matter is that simply shouting the loudest about our cause won’t necessarily lead to the desired changes. We must work smarter, not harder.
When many people hear the term “social marketing” they imagine Facebook, Twitter, and the ever-growing world of social networks, which are increasingly used for targeted and effective marketing. However, “social media marketing” and “social marketing” are actually two different things. While “social marketing” might include social media as an outreach tool, social marketing can also utilize traditional communications channels. So, what is social marketing exactly and how does it apply to animals?