Displaying items by tag: Professional Development

Over the past decade, Facebook pages for animal protection organizations (and any organization, really) have gone from optional to obligatory. Regardless of what kinds of animals you work for, and what your methods are (rescue, policy, etc.), having a presence on Facebook is a must. A Facebook page not only lets people know what your organization is doing, but it creates a channel for you to promote your audience to take action through petitions or contacting policy targets to ask for reform, as well as more pragmatic endeavors, such as building your donor base and growing your email list.