Join us!
Basic- Yellow 120px

36. Campaign Tactics




Description and Purpose:

Suggested campaign tactics.


Consider the tactics below for inclusion in your campaign ‘tactics toolkit’.

  • Media campaign (programs or media-worthy stunts)
  • Protest or solidarity marches (make merry, have noise/music)
  • Picketing (effective where customers can be made aware of the issue)
  • Sit-ins (passive resistance)
  • Public meetings or workshops
  • Public speeches at events
  • Street information stalls
  • Theatre performance about an issue (street theatre, film, TV or radio)
  • Musical events or song about the issue
  • Concerts (with a film about the issue playing in the background and/or to raise funds for the campaign)
  • Product’ ‘dumps’ (e.g. throwing away or burning a product - for the media, to draw attention to a product that harms the environment, or uses child labor)
  • Picture opportunities (for media)
  • Leafleting
  • Letter writing or postcard campaigns or petitions

These are just a few campaigning methods that could be used. There are many others, and it is also good to develop new and creative tactics.

Don't miss out!

Subscribe to the World Animal Navigator to get monthly updates on our programs and resources! Browse past issues here. 


Log in to update your WAN Directory listing