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15. Pathways of Influence




Description and Purpose:

This is a diagram that examines the different pathways of influence. It can be used as a guide when determining advocacy strategies. The different methods of influence are charted as being achieved in three ways: through public opinion, intermediates, or personal contact.


Use the following model as a guide when charting your advocacy strategy.


(Adapted from: R. David, 1998, as reproduced from Chapman and Wameyo 2001)

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