Category:

Recommended

Description and Purpose:

This tool maps is designed to assist analysis into advocacy audiences in order to target messages more effectively.

Method:

Map out advocacy audiences using the following chart as a guide. If necessary carry out any further research needed before completion. Then, assess the most effective way in which to target messages to each audience.

Advocacy Objective:

Audience
Audience knowledge about issue/objective
Audience openness to issue/objective
Issues priorities of the audience
Audience classification (Ally/Undecided/Opponent)
Further research required on the audience?
How to target messages

Adapted from SARA manual