Category:
Recommended
Description and Purpose:
This tool maps is designed to assist analysis into advocacy audiences in order to target messages more effectively.
Method:
Map out advocacy audiences using the following chart as a guide. If necessary carry out any further research needed before completion. Then, assess the most effective way in which to target messages to each audience.
Advocacy Objective:
| Audience | ||
| Audience knowledge about issue/objective | ||
| Audience openness to issue/objective | ||
| Issues priorities of the audience | ||
| Audience classification (Ally/Undecided/Opponent) | ||
| Further research required on the audience? | ||
| How to target messages |
Adapted from SARA manual
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