Category:
Recommended
Description and Purpose:
The advocacy self-assessment is a tool that can be used to assist a SWOT analysis (see above).
Method:
Use the following chart to initiate the SWOT process, if there are no precise criteria already provided.
After identifying strengths and weaknesses, organizations and coalitions should try to determine ways to employ strengths to their advantage and modify weaknesses. Developing activities and institutional changes can benefit not only an organization but also the effectiveness of an advocacy campaign.
| Organizational Capabilities | Strengths | Weaknesses |
| Knowledge of the problem or issues |
||
| Understanding the aim | ||
| Understanding of the advocacy environment and context |
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| Ability to develop the advocacy message |
||
| Ability to transmit the advocacy message |
||
| Promoting participation in the decision-making process |
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| Quality of leadership | ||
| Diversity of membership/staff |
||
| External Relationships | Strengths | Weaknesses |
|
Ability to influence key |
||
| Ability to mobilize populations |
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| Ability to caolition build | ||
| Ability to access media outlets |
||
| Resources | Strengths | Weaknesses |
| Human capacity | ||
| Material resources | ||
| Technological resources | ||
| Financial resources |
Adapted from the Manual for Facilitators of Advocacy Training Sessions, Washington Office on Latin America, 2001
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