Monitoring and Evaluation (M&E)
What is Monitoring and Evaluation?
Planning and Review of Advocacy Activities
What Should Be Monitored?
When Should You Monitor/Evaluate?
How to Design Your M&E System
This module explains the importance of monitoring and evaluation (M&E) in strategic advocacy. It examines the inclusion of M&E criteria in advocacy planning, and how M&E should be carried out. In addition to the use of M&E in evaluating and improving your own animal welfare advocacy work, we will look at the important role of the animal welfare movement in assessing (and thus encouraging) policy change.