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World Animal Net Strategy



A world in which animal sentience is respected, and the welfare of animals protected.


WAN’s mission is to improve the status and welfare of animals worldwide by offering the animal protection community information, expertise and new opportunities to connect, collaborate, and campaign for change.

Guiding Values

  • Recognition that animals are sentient beings.
  • Compassion, justice and respect for all animals.
  • Recognition of the need for cooperation, collaboration and unity in the animal protection movement, including collective advocacy.

Ways of Working

All our activities are guided by our four original ways of working:

  • Avoid duplication and competition
  • Share information and expertise
  • Stimulate cooperation and coalition building
  • Promote innovative programs

Goals and Objectives

Pillar 1: Information and Resources for the Animal Protection Movement


To develop WAN’s information and resources for the animal protection movement; ensuring that these meet major needs, are accurate, easy to access, free-of-charge, and well maintained.


  • Enhance, update and maintain the WAN Directory.
  • Develop, update and maintain WAN’s website resources (adding any other issues where the animal protection community seeks further guidance).
  • Research and/or develop and include innovative campaign ideas and resources/materials.
  • Continue to develop/share new and creative methods for improving the capacity and professionalism of the animal protection movement.
  • Continue to develop/share new and creative methods for improving the capacity and professionalism of the animal protection movement.

Pillar 2: Collaboration and Communication


To continue to enhance, promote and develop collaboration and communication amongst animal protection organizations in order to avoid duplication and competition.


  • Develop communication channels/platforms (such as forums and e-mail lists) covering priority/target issues, facilitating the animal protection community to share advice, information, experiences and ‘best practice’.
  • Continue to hone and improve WAN’s existing communications and social media interactions (newsletter, blogs and social media platforms) with the animal protection community; increasing outreach, quality and utility of communications. 

Pillar 3: Animal Protection Coalitions and Alliances


To continue to stimulate and support the development of strategic animal protection coalitions and alliances; using well-researched strategies and ‘best practices’.


  • Continue to update and share ‘best practice’ in coalition and alliance building.
  • Continue to support the development and running of major strategic animal protection coalitions/alliances.
  • Continue to play a strategic and active role in affiliated organizations, and to review and consider other affiliations. 
  • Continue to stimulate the development of new strategic animal protection coalitions/ alliances, where there is a proven need and good opportunities to strengthen and develop animal advocacy (including regional animal protection groupings and meetings).
  • Support and facilitate the development of national and global campaign and awareness events. 

Pillar 4: Advocacy


To develop strategic animal protection advocacy to improve the status of global animal welfare and the animal protection operating environment.


  • Continue to develop and spread WAN’s course on Strategic Advocacy.
  • Continue to develop WAN advocacy in support of the development and implementation of OIE international animal welfare standards; and the development and implementation of regional animal welfare strategies and the proposed global strategy. Priority focus for 2016: OIE global conference.
  • Continue to monitor and pursue opportunities to further advocacy with OIE ‘collaborating partners’ (especially EU, FAO, WHO, World Bank and national international development organizations) in favor of the mainstreaming of animal welfare in development.
  • Continue to develop WAN’s International Policy Forum to enhance policy representation and outreach.
  • Continue to develop WAN advocacy using our consultative status with the UN (ECOSOC) (including support for the Universal Declaration of Animal Welfare (UDAW) and UN recognition for 4th October as World Animal Day, and continued advocacy on the inclusion of animal welfare and wildlife protection in the implementation of the SDGs and through any other available avenues). 
  • Continue to develop and support advocacy for the introduction of modern, comprehensive animal welfare laws, using and promoting the Model AW Act.
  • Continue to develop and support advocacy for the inclusion of animal welfare and wildlife clauses in constitutions.
  • Influence and advocate other international animal protection organizations, where necessary to gain traction for crucial WAN advocacy.

Pillar 5: Grants and Resources for the Animal Protection Movement


Strengthen WAN’s ability to raise funds for its own programs; and develop additional funding resources to share with the wider animal protection movement.


  • Research and secure funding sources for the achievement of WAN’s strategic objectives.
  • Continue to administer WAN’s small grants scheme, whenever funding permits, and research the feasibility of developing an awards scheme for ‘best practice’ programs of animal protection organizations.
  • Advise and assist grant-making trusts and foundations that fund animal protection organizations, in order to support and develop effective grant funding for the movement.
  • Research innovative fundraising approaches and opportunities to share with our constituency.
  • Assess the viability of obtaining human resources for WAN’s work – and/or to assist the broader AP movement - through the use of volunteer support.

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