15. Pathways of Influence
Description and Purpose:
This is a diagram that examines the different pathways of influence. It can be used as a guide when determining advocacy strategies. The different methods of influence are charted as being achieved in three ways: through public opinion, intermediates, or personal contact.
Use the following model as a guide when charting your advocacy strategy.
(Adapted from: R. David, 1998, as reproduced from Chapman and Wameyo 2001)