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Published in World Animal Net Blog

As animal advocates faced with difficult and heart-wrenching problems on a daily basis, it can become all too easy to think that the people whose behavior we seek to change operate using the same type of reasoning that we do. When we begin thinking that everyone is operating using the same basic rationale it becomes increasingly difficult to understand why most people, when confronted with the same information, do not adopt the same behaviors that we ourselves have adopted.

Published in World Animal Net Blog

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