Strategic Planning for Advocacy


What Is Advocacy Strategy?
Producing a Strategy Document
Strategic Analysis
Strategic Choice
Strategic Review
Further Resources



This module examines strategic planning for advocacy, and the process needed to build an effective animal welfare strategy. It outlines the strategic planning process – from issue selection to strategic analysis, into strategic choice. It provides key tools to use for effective decision making, and shows how a strategy document should be formulated.

Strategy is at the heart of effective advocacy, and this module contains what is needed to develop a practical and winning strategy.

 Learning Objectives:

  • To understand the importance of advocacy strategy.
  • To understand the strategy process; and the various elements needed as a basis for strategic analysis and choice.
  • To be able to develop an effective advocacy strategy for animal welfare.
  • To be able to produce a credible strategy document.