Module 6: Top Tips


  • Plan an effective media strategy to take your advocacy forward proactively
  • Leave time for reactive work – linking and responding to current issues
  • Make sure your organization has the capacity and skills to deal with media and communications work, and is organized to do this effectively
  • Work on creative ways of attracting coverage and interest
  • Learn to use Internet communications, including social networking, to take your issue forward through new circles
  • Develop good relationships with the media, and create a media database
  • Work on becoming a resource hub for the media on your issue
  • Target communications to relevant audiences (in the case of the media, target to the viewers/readers of each channel/publication)
  • Monitor media coverage of your issue, and analyze to improve future media work
  • Practice all aspects, until you achieve excellence!