Module 7: Top Tips


  • Plan your lobbying strategically – including a mix of different ways of lobbying using a range of communications
  • Develop a clear understanding of legislative processes
  • Pay attention to timing
  • Focus for maximum impact
  • Be clear about your primary ‘ask’
  • Demonstrate both the problem and possible solutions
  • Develop the most effective arguments to use, based on your assessment of what will influence your target
  • Work on gaining policy influence – building your support base and weakening opposition
  • There is further advice on effective communications in Module 6 on ‘Media and Communications’.