What is Campaigning?
Campaign Strategy
Campaign Management
Campaign Tactics
Campaign Materials
Further Resources



This module begins by clarifying what campaigning is; and then provides information and advice on campaign strategy, management, tactics and materials. It will focus students on various aspects of campaigning, giving ideas and advice which can be further researched, considered and then put into practice.

Learning objectives:

  • To understand what campaigning is: and its role within advocacy.
  • To examine different campaign tactics, and how to apply them effectively.
  • To examine the role of campaign materials, and their effective design and use.
  • To examine the use of events and actions, and how to design these effectively.