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When many people hear the term “social marketing” they imagine Facebook, Twitter, and the ever-growing world of social networks, which are increasingly used for targeted and effective marketing. However, “social media marketing” and “social marketing” are actually two different things. While “social marketing” might include social media as an outreach tool, social marketing can also utilize traditional communications channels. So, what is social marketing exactly and how does it apply to animals?

On the heels of the recent recognition in the French parliament that animals are “living, sentient beings” who will now be recognized by their intrinsic value rather than market value, animal advocates are again reminded of the importance of emphasizing in their work the increasing body of scientific evidence for animal sentience.

World Animal Net is pleased to share the news that three EU Member States have issued a joint declaration to improve animal welfare through a number of means. In the declaration, Denmark, Germany and the Netherlands have agreed to pool their activities to improve animal welfare, and “urge the EU Member States and European Commission to acknowledge the need for better regulation, better animal welfare, and to promote awareness, EU-standards and knowledge.”

Monday, 19 January 2015 19:10

Dream the Dream - for Animals Too!

Written by

Martin Luther King Jr. Day is the day to celebrate the life and achievements of this great man.

Martin Luther King was a leader in the movement for racial equality in the United States. He was also an advocate of non-violent protest, and became the youngest man to be awarded the Nobel Peace Prize.

We are all familiar with the feeling of empathy. We feel sad when our friends and family are sad, and we share their happiness when they are happy. But is empathy a trait unique to humans?

For more than a decade, World Animal Net’s Constitution Project has aimed to promote the inclusion of animal protection in the world’s constitutions. We are pleased to release an updated and improved constitutions section on our website which includes a new and extensive listing of constitutional provisions impacting animals. It is our hope that this resource will be of use to organizations and scholars in their work to advocate for and analyze constitutional provisions impacting animals.

As 2014 comes to a close, we at WAN recognize that there is much work to do to make the world a better place for animals in 2015 and beyond – see our Twelve Wishes for 2015. At the same time we are thrilled to celebrate tremendous victories for animals in all corners of the globe. Many of these victories came about after the tireless efforts of the animal protection community that we are dedicated to serving. Our top picks are below:

2014 has been a busy year for WAN as we continue to develop our resources for the animal protection community and ramp up our advocacy with the UN and OIE. As the holiday season is rapidly approaching and 2014 coming to a close, we know that animal advocates worldwide are well-aware that there is still much work to be done. Therefore, we are happy to present WAN’s Twelve Wishes for Animals in 2015!

As a species, humans like to draw lines and we like concrete categories that help us navigate the world around us. We see animals no differently. We like to draw categories which help us determine what our responsibility to the animal in question is, and often the less these categories impinge on preexisting uses and perceptions, the more likely they are to be accepted.

I joined the animal protection movement a quarter of a century ago, moving from a government policy position to join the World Society for the Protection of Animals (WSPA) – now World Animal Protection – as its Regional Director for Europe. I arrived with my ‘rose-tinted glasses’ firmly in place; full of longing to work for a cause that really mattered to me.

About the WAN Blog

The WAN blog allows us to share our expertise in the fields of policy, science, communications, management, and more in a manner that animal protection organizations can easily incorporate into their everyday work for animals. The blog also provides the opportunity to highlight important work of individual organizations and campaigns, and allows researchers, experts, and others outside of WAN to provide useful information to the animal protection community. 

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