Over the past decade, Facebook pages for animal protection organizations (and any organization, really) have gone from optional to obligatory. Regardless of what kinds of animals you work for, and what your methods are (rescue, policy, etc.), having a presence on Facebook is a must. A Facebook page not only lets people know what your organization is doing, but it creates a channel for you to promote your audience to take action through petitions or contacting policy targets to ask for reform, as well as more pragmatic endeavors, such as building your donor base and growing your email list.
Most of us are probably already social media users, and most of the organizations we work for and run already have a presence on social media. But are we using this presence to further our organization’s missions or campaigns as effectively as possible?
The last few years have seen the scope and variety of documentaries about humans’ relationship with animals grow and mature, moving beyond cliché diatribes filled to the brim with shocking images and nauseating footage which many people, myself included, avoid at all costs. More recent documentaries have focused on compelling narratives which engage, enlighten, and empower their viewers to learn about the issues and take action. These documentaries have reached millions of viewers through theatrical releases and repeated screenings on major television networks.
The WAN blog allows us to share our expertise in the fields of policy, science, communications, management, and more in a manner that animal protection organizations can easily incorporate into their everyday work for animals. The blog also provides the opportunity to highlight important work of individual organizations and campaigns, and allows researchers, experts, and others outside of WAN to provide useful information to the animal protection community.