The last few years have seen the scope and variety of documentaries about humans’ relationship with animals grow and mature, moving beyond cliché diatribes filled to the brim with shocking images and nauseating footage which many people, myself included, avoid at all costs. More recent documentaries have focused on compelling narratives which engage, enlighten, and empower their viewers to learn about the issues and take action. These documentaries have reached millions of viewers through theatrical releases and repeated screenings on major television networks.
“This book is so desperately needed in our movement. We need to blend passion with professionalism, and this book is going to help get us there.”
“It’s the practical handbook every activist should read.”
“This book is the definitive ‘how to’ for all animal advocates.”
These are just some of the things that have been said about Animal Impact: Secrets Proven to Achieve Results and Move the World by Caryn Ginsberg, and after reading the book, I have to agree with them!
Working in animal protection, we all have important issues we are focused on and which we want to raise awareness about. Without raising awareness, many of our issues would see little improvement. However, the fact of the matter is that simply shouting the loudest about our cause won’t necessarily lead to the desired changes. We must work smarter, not harder.
The WAN blog allows us to share our expertise in the fields of policy, science, communications, management, and more in a manner that animal protection organizations can easily incorporate into their everyday work for animals. The blog also provides the opportunity to highlight important work of individual organizations and campaigns, and allows researchers, experts, and others outside of WAN to provide useful information to the animal protection community.