The lobbyist needs to:
A lobbyist should also have the right attitude:
Lobbying is a combination of psychology and legal/political knowledge. You need to know the legislation and the policy context. But equally important is to know the people involved – both their positions and power bases, and their personal attributes.
Tool 37. Top Tips for Lobbying
Some corporate lobbyists have given lobbying a bad reputation. They take any opportunity to speak to the media, and get ‘profile’ even if they do not know the real facts. They like to spend time with major ‘figureheads’, and like to ‘wine and dine’. But often they do not know the policy issue in any depth.
There are three main errors in NGO lobbying:
Charles Miller of Charles Miller Associates
- 'Speak First, Think Later'
- Knowing 'People in High Places'
- 'Eating Your Way Out of Trouble
We believe that effective lobbying for animal welfare NGOs is not about status and influence: it is about changing the ‘hearts and minds’ of policy makers – using information, communication, public pressure and engagement - to benefit animal welfare.
Charles Miller’s observation highlights the need for research – and this would include not only the issue in question, but also political structures, processes and systems.