Social Change and Social Change Movements
Advocacy seeks to achieve social change (through policy and attitudinal change), so it is vital to understand how this happens. Without this background, it is difficult to design effective advocacy strategies to ensure that the changes we want are introduced as quickly as possible, and in a way that brings lasting change.
This module looks at the ways in which societies change for the better, and the role of social change movements and advocacy in bringing about such change. It will include best practice theories and examples from leading social change movements, and analysis of the animal welfare movement and its progress in changing societies. This will include:
- How social change happens
- The development of social change movements
- What is the stage of development of the animal welfare movement and what more is needed to gain 'critical-mass'?
- What is advocacy, and why is it important?
This module is centered on sociological theories, which need to be considered deeply in relation to advocacy work. Do not try to rush ahead to strategic advocacy, but concentrate on social change theory, and reflect on how this relates to positive change for animal welfare. Remember that social change is about creating a fire that spreads, and is fanned by civil society and inspiring individuals.