Timing and Focus


Timing is a vital element of lobbying strategy. Key questions include:

  • What is the timing for the legislative process?
  • Committee dates?
  • Meetings when decisions are taken?
  • Elections might mess up the schedule, or be an opportunity?
  • Government sittings/sessions?
  • Recesses and holidays?

You also need to focus for maximum impact. This means having just one agreed priority at any time (which should take most of your time and effort).