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22. Audience Analysis




Description and Purpose:

This tool maps is designed to assist analysis into advocacy audiences in order to target messages more effectively.


Map out advocacy audiences using the following chart as a guide. If necessary carry out any further research needed before completion. Then, assess the most effective way in which to target messages to each audience.

Advocacy Objective:

Audience knowledge about issue/objective    
Audience openness to issue/objective    
Issues priorities of the audience    
Audience classification (Ally/Undecided/Opponent)    
Further research required on the audience?    
How to target messages    

Adapted from SARA manual

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