Join us!
Basic- Yellow 120px

22. Audience Analysis

macaw-edited-for-article

Category:

Recommended

Description and Purpose:

This tool maps is designed to assist analysis into advocacy audiences in order to target messages more effectively.

Method:

Map out advocacy audiences using the following chart as a guide. If necessary carry out any further research needed before completion. Then, assess the most effective way in which to target messages to each audience.

Advocacy Objective:

Audience                                                                                   
Audience knowledge about issue/objective    
Audience openness to issue/objective    
Issues priorities of the audience    
Audience classification (Ally/Undecided/Opponent)    
Further research required on the audience?    
How to target messages    

Adapted from SARA manual

Log in to update your WAN Directory listing