Module 6: Top Tips
- Plan an effective media strategy to take your advocacy forward proactively
- Leave time for reactive work – linking and responding to current issues
- Make sure your organization has the capacity and skills to deal with media and communications work, and is organized to do this effectively
- Work on creative ways of attracting coverage and interest
- Learn to use Internet communications, including social networking, to take your issue forward through new circles
- Develop good relationships with the media, and create a media database
- Work on becoming a resource hub for the media on your issue
- Target communications to relevant audiences (in the case of the media, target to the viewers/readers of each channel/publication)
- Monitor media coverage of your issue, and analyze to improve future media work
- Practice all aspects, until you achieve excellence!